編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-391-144 | General Electric: Reg Jones and Jack Welch | Bartlett, Christopher A.;Aguilar, Francis J.;Elderkin, Kenton W. | General management | Business Strategies and Analysis( BM__60900 ) |
2 | 9-801-354 | JetBlue Airways: Starting from Scratch | Gittell, Jody Hoffer;O''Reilly, Charles A. | Service management | Business Strategies and Analysis( BM__60900 ) |
3 | 9-710-436 | Alibaba Group | Wulf, Julie M. | Other | Business Strategies and Analysis( BM__60900 ) |
4 | 9-712-423 | HTC Corp. in 2012 | Yoffie, David B.;Alcacer, Juan;Kim, Renee | Other | Business Strategies and Analysis( BM__60900 ) |
5 | 9-714-428 | The Rise and Fall of Nokia | Alcacer, Juan;Khanna, Tarun;Snively, Christine | Other | Business Strategies and Analysis( BM__60900 ) |